Main Event - Transforming a 3rd Generation Business Into a Branding Powerhouse featuring Gary Wishnatzki, Owner of Wish Farms

  • November 01, 2017
  • 5:00 PM - 7:30 PM
  • Centre Club, 123 S. Westshore Blvd, Tampa

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We will be discussing: 

  •       How to find distribution for your goods
  •       How to focus on your niche
  •       How to pivot when your audience doesn’t respond the          way you want them to
  •       How to integrate technology into your company  
  •       How to create a demand for food products that are              new  in their category
  •       How to fund a startup experiencing massive growth 
  Those of us in Tampa Bay, and particularly the business community, know that technology is all around us.  Some of us are aware of the farming on the outskirts of the greater Tampa Bay area.  But do you ever consider the two together?

At our November TBBO Main EventWish Farms owner Gary Wishnatzki will talk about how he has kept his company current with technology in their strawberry fields in Plant City.

Gary’s grandfather founded the business in the late 1920s with then partner Daniel Nathel.  Three generations later the partnership ended and Wish Farms was born.  Since he has run his company, Gary has been revolutionizing the farming industry, creating tracking systems that can trace back a single strawberry to a specific plot of land where it was picked, to the specific picker to the basket.  He also purchased part of an island in a micro climate where he could grow winter vegetables to compensate for strawberries’ off-season.  He has also embraced research technology that allows him to create his own market testing organic farming methods as well as creating a freezing process that eliminates virtually all waste.  Learn what it’s like to deal with clients like Publix, Sam’s Club, organic food stores, and wholesalers!

This is an event you don’t want to miss.  Come hear why more than 1,200 acres and 30 million pounds of strawberries couldn’t be in better hands.




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